The programme is available in 2 duration modes:

• 6 Months
• 9 Months

Online

In order to apply you should have either:

• • A Level 5 diploma or certificate, or an equivalent or higher qualification.
  • OR Candidates with over 3 years of professional experience are invited to apply and accelerate their career progression.
  • AND Minimum age of 19 years.
  * International applicants and qualifications are accepted. OR;

1. Introduction to Healthcare Marketing:

   • Overview of marketing principles and their application in the healthcare industry.

2. Healthcare Branding and Positioning:

   • Strategies for building and managing healthcare brands to differentiate services and attract patients.

3. Market Analysis in Healthcare:

   • Techniques for conducting market research and analyzing healthcare market trends and competition.

4. Digital Marketing in Healthcare:

   • Utilizing digital channels such as social media, email, and websites to promote healthcare services.

5. Healthcare Advertising and Promotion:

   • Creating effective advertising campaigns and promotional strategies tailored to healthcare audiences.

6. Patient Engagement Strategies:

   • Methods for engaging patients through effective communication and marketing initiatives.

7. Regulatory Compliance in Healthcare Marketing:

   • Understanding and adhering to healthcare marketing regulations and ethical guidelines.

8. Healthcare Marketing Metrics and Analytics:

   • Measurement and analysis of key performance indicators to evaluate the effectiveness of marketing strategies.

9. Strategic Planning in Healthcare Marketing:

   • Developing comprehensive marketing plans aligned with organizational goals and objectives.

10. Case Studies in Healthcare Marketing:

    • Examining real-world examples and case studies to apply marketing concepts and strategies in healthcare settings.

 

 

 

 

Assessment is via assignment submission

The fee for the programme is as follows:

• 6 Months - Accelerated mode @ GBP £1350
• 9 Months - Standard mode @ GBP £1050

The programme offers following fee payment plans:

6 Months programme
● Payment option (a): GBP £450 x 3 monthly instalments
● Payment option (b): GBP £1282.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

9 Months programme
● Payment option (c): GBP £210 x 5 monthly instalments
● Payment option (d): GBP £525 x 2 quarterly instalments
● Payment option (e): GBP £997.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

The qualification is delivered by London School of International Business (LSIB) and it is awarded by an Ofqual-regulated Awarding Body. All of the qualifications are listed on the Ofqual register.