The programme is available in 2 duration modes:

• 6 Months
• 9 Months

Online

In order to apply you should have either:

• • A Level 4 diploma or certificate, or an equivalent or higher qualification.
  • OR Candidates with over 2 years of professional experience are encouraged to apply and enhance their career potential.
  • AND Minimum age of 18 years.
  * International applicants and qualifications are accepted. OR;

1. Introduction to Healthcare Marketing:

   • Overview of healthcare marketing principles
   • Importance of marketing in healthcare
   • Ethical considerations in healthcare marketing

2. Market Analysis and Research:

   • Conducting market research in healthcare
   • Analyzing healthcare market trends and dynamics
   • Identifying target audiences and market segments

3. Healthcare Branding and Positioning:

   • Developing healthcare brand identity
   • Positioning healthcare brands in the market
   • Brand management strategies in healthcare

4. Patient Engagement Strategies:

   • Strategies for patient acquisition and retention
   • Enhancing patient experience through marketing
   • Patient engagement across various healthcare touchpoints

5. Digital Marketing in Healthcare:

   • Digital marketing channels and tools in healthcare
   • Social media marketing for healthcare organizations
   • Search engine optimization (SEO) for healthcare websites

6. Healthcare Advertising and Promotion:

   • Advertising regulations and guidelines in healthcare
   • Developing healthcare advertising campaigns
   • Promotional strategies for healthcare services and products

7. Healthcare Marketing Metrics and Analytics:

   • Key performance indicators (KPIs) for healthcare marketing
   • Analyzing marketing campaign effectiveness
   • Using data analytics to optimize marketing strategies

8. Healthcare Marketing Case Studies:

   • Analysis of real-world healthcare marketing scenarios
   • Case studies in successful healthcare marketing campaigns
   • Best practices for effective healthcare marketing strategy

 

 

 

 

Assessment is via assignment submission

The fee for the programme is as follows:

• 6 Months - Accelerated mode @ GBP £1350
• 9 Months - Standard mode @ GBP £1050

The programme offers following fee payment plans:

6 Months programme
● Payment option (a): GBP £450 x 3 monthly instalments
● Payment option (b): GBP £1282.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

9 Months programme
● Payment option (c): GBP £210 x 5 monthly instalments
● Payment option (d): GBP £525 x 2 quarterly instalments
● Payment option (e): GBP £997.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

The qualification is delivered by London School of International Business (LSIB) and it is awarded by an Ofqual-regulated Awarding Body. All of the qualifications are listed on the Ofqual register.